I'm a former journalist and branding junkie that now works with creatives, coaches, and consultants to tell their brand story and stand out online through high-converting messaging and gorgeous website design.
In case you want to get to know me just a bit more...
I was a journalist for six years before hanging up my press badge for good to run this business. I'm known in the Philadelphia region for covering crime and the opioid epidemic extensively during my news coverage days.
fun fact NO. 1
In addition to running TWW and serving as creative director, I'm a wife, and mom of two (my son, Paulie, is 3, and my daughter Liberty, is 2 months). My husband is an emergency responder, and with 2 kids, that makes things super busy!
fun fact NO. 2
I love iced coffee and can't start my day without it. I always order a large iced coffee with caramel and cream regardless of the weather outside. When I'm not 'on the clock' I love enjoying a marg with salt on the rim, again, regardless of the season.
fun fact NO. 3
I'm an enneagram 4 - which means I thrive on creativity, thinking logically, and being self-aware. I'm known as the advice giver among my friends and family, and love channeling my creativity and logic in running TWW.
Discover my three step system to creating a high-converting website. It's the proprietary framework I use with my one-on-one clients, what I teach my students inside of The Website Workshop, and what I use in developing all of my Showit website templates.
The working website framework
"If you want a team to capture your brand & your story, to absolute perfection, there is no other team of champion artists able to do this creative work other than the Website Workroom. This team exceeded my expectations I had going into this project and I am in awe of the beauty they created."