Truth be told, I always knew I'd end up owning my own business (I mean was anyone else a girl scout cookie hustler back in the day?). It wasn't until I took over as lead editor and social media manager for a news company that I learned how to mesh my love of storytelling with design. I started this business back in 2016, originally as a branding studio. The idea took off and I left my journalism career just two years later.

Since launching five years ago, I've gotten married, had two children, and watched this business grow to serve hundreds and employ other female entrepreneurs. Blessed is an understatement.

exciting days for sure, but i enjoy telling your business stories much more. that's what really lights me up.

seven years ago, i was chasing down headlines as a philadelphia news reporter...

You may have seen me here...






I'd probably still be a journalist. I really did love building a relationship with the community and chasing down stories.

if i wasn't a designer...

I'd love to eat my way through Italy. But if I'm being honest, there's a bunch of places stateside I'd love to explore first.

bucket list location:

My family and my team. They make life easy and worth living and I couldn't do any of the this without their support.

i'm most thankful for:

I love mojitos and margaritas in the summertime. When it's cold, you'll typically find me with a twisted tea or vodka soda.

my celebratory drink:

I love older country music like Johnny Cash, and then more folk/bluegrass like Tyler Childers and Chris Stapleton. Also a fan of Lennon Stella.

my fav. musicians:

Besides the cliche murder mystery podcasts, I love "The Way I Heard It" by Mike Rowe. He tells a story in 5-7 minutes that keeps you guessing.

love to listen to:

Italian food, BBQ (especially ribs and mac and cheese), sushi (like philly and eel avocado rolls), and Huevos Rancheros at a mexican restaurant.

love to eat:

Personally, I love to rewatch my favorite shows. I love The Office, Friends, House, Breaking Bad, Parks and Rec, and How I Met Your Mother.

watching without shame:

I've taken my years of telling stories and background in design to not just build beautiful websites on Showit, but also write all of the copy and messaging for them too. See, most designers don't know a thing about copy, and most copywriters don't know a thing about design - so what does this mean for you? A pressured, drama filled design process that means communicating your vision with two separate professionals, or DIYing to your heart's content but never really satisfied with the results. We work with you from the beginning: establishing your mission and values, identifying your ideal client, fine tuning your offers, writing high-converting and high-connecting copy and designing a bomb website to match.

I've combined my storytelling and design skills to help you achieve a website that's top notch.

now that you know a little about me, it's time for you to learn more about what i do.

work with me

My favorite business resources:

* some of these are affiliate links

email marketing:

client rElationship management system (crm):

organizing and planning your insta feed:

designing graphics for your business: